Moblie ads?
A type of Smart Media Ads
Interaction, Personalization
It can be targeted definitely
more than the existing ads
The most basic mobile ads
Every mobile phone supports this
One-Way SMS
Two-Way SMS
The displeasure from
“Spam message”
We will provide to people With
sandwiches, tacos, omelet,
and bagels.
Each individual is to provide
food for your diet.
Idea History
Recently our society is a growing interest for diet issue.
Diet is obtainable both
health and diet to you.
Restaurant and diet foods
all of provide the services.
중략
Product
Products
- Chicken salad,
Low fat sandwiches (chicken
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when deliv
leafletadvertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friend
leaflet,
that told people to boycott
buying tickets
for this festival.
And it said that, you know,
you know, this is our music.
$ . is an outrageous fee
and the festival should be free.
As I recall,
there were some people
who were quite vocal about
thinking that...
the musicians should be
playing...
We should be playing for free,
regardless of the expense
that it takes for us to get
there and...
Definition of Advertisement
The non-personal communication of information usually paid for & usually
persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media. (Arenes (1996)
2. Any paid form of non-personal communication about an organisation,
product ,service, or idea from an identified sponsor.( Blech & Blech (1998)
3. P
Advertising). 미국 광고 아카데미. 창립 1958년. 대학의 광고 강좌 담당의 교수, 조교수, 강사에 의해 결성. 기관지 를 발행하고 있다.
ACCOUNT
단골 광고주, 원래 회계, 계산서 등의 의미. 광고의 회계에서 변하여 단골손님이 되었다. 광고주의 모든 것을 습득해서 대행사에 광고주를 대표해 광고주의 의견
Ⅰ. Executive Summary
Do you know how many kinds of pizza store in Korea? According to the recent research, the
number of pizza stores that have chain store are over 50. To live among many stores, owners
make a effort to advertise their pizza to consumer. Because their effort, some pizza stores are very
famous and familiar to consumer. However, as owners don't invest their money in